MKTG302: Email marketing

This is a pro-bono volunteer position.

JerseySTEM is seeking an experienced Email Marketing Specialist to join our team. In this role, you will play a crucial part in our mission to provide STEM education to underserved middle school girls by effectively managing our email marketing campaigns. If you have a passion for both marketing and education, and you're ready to make a positive impact, we encourage you to apply.

• Plan, execute, and optimize email marketing campaigns to engage our audience and drive desired actions.
• Develop captivating and relevant email content, including copywriting and design, to ensure messages resonate with recipients.
• Implement audience segmentation strategies to deliver personalized and targeted email campaigns.
• Conduct A/B tests on various email elements to refine content and increase campaign effectiveness.
• Utilize email marketing analytics tools to track and analyze campaign performance, making data-driven improvements.
• Oversee email list management, including maintenance, growth, and segmentation.
• Implement email marketing automation workflows to streamline processes and enhance engagement.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to execute email campaigns successfully.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in managing email marketing campaigns and using email marketing platforms.
• Strong writing and copywriting skills with an understanding of email content optimization.
• Familiarity with email marketing analytics and reporting tools.
• Knowledge of email marketing best practices, including audience segmentation and A/B testing.
• Creative mindset and ability to create compelling email designs and layouts.
• Detail-oriented and organized with the ability to manage multiple email campaigns simultaneously.