Social Media & Content Specialist

Social Media & Content Specialist

About Optibus:

Optibus is a unified software platform revolutionizing public transportation planning, scheduling, and operations in over 7,000 cities worldwide. Using AI, ML, and optimization algorithms, it empowers agencies to design more efficient, equitable, and sustainable transit networks, enhancing passenger access, reducing emissions, and improving driver conditions. With offices globally and a team of 350+ employees, Optibus fosters a collaborative culture centered on innovation, determination, and impact. As the first unicorn in public transportation technology, Optibus is driving the modernization of mass transit to make it the preferred choice for cities and passengers alike.

About the Position:

We’re looking for a creative Social Media & Content Specialist with bold campaign ideas, a strong handle on Linkedin, and a passion for shaping better cities and transport systems. As a member of the global marketing team, you will report to our Head of Communications and Public Relations from the London office. Your objective is to amplify the Optibus brand, bring stories to life, and capture attention across various digital channels, particularly in the transportation technology space. You will collaborate with multiple teams (marketing, product, customer success, HR) to produce written and visual content that supports brand awareness, lead generation, and engagement across our digital channels. If you love to write and create content, know your way around Linkedin, and are passionate about cities and public transportation, this role is for you!

Responsibilities:

Social Media Strategy & Management

• Own our global social media presence on LinkedIn, Facebook, Instagram, and other platforms, drive engagement, and respond to comments.
• Plan, write, and publish social media posts on various topics, including events, employer branding, company updates, and special holidays. 
• Leverage LinkedIn Events and LinkedIn Newsletters to maximize content reach.
• Monitor content engagement and produce performance reports.

Content Creation

• Write and upload blog posts, newsletters, webinar recaps, case studies, and thought leadership pieces that drive engagement.
• Collaborate with or interview key stakeholders (Optibus leadership, product teams, clients, partners, investors) to produce in-depth, compelling content.
• Support webinars by securing topics & panelists, developing questions, organizing prep sessions, and coordinating follow-ups.
• Create videos and themed graphics for various campaigns. 

Performance, Analytics, & Optimization

• Track and report on content and social media performance, iterating on successful formats and channels to improve engagement and conversion.
• Brainstorm and implement bold new initiatives to drive reach and troubleshoot issues.

• 2-4 years of experience in content marketing and social media management (LinkedIn, Instagram, Facebook)
• Fluent English speaker 
• Strong writing and storytelling skills and a sharp eye for brand tone and audience interests. 
• Experience with visual design tools (Canva, PlayPlay, etc.) 
• Experience with web management platforms (Wordpress, Hubspot) 
• Experience with analytics tools for measuring and reporting on content performance.
• Ability to juggle multiple projects, prioritize deadlines, and coordinate across global teams. 
• A collaborative mindset and willingness to step in wherever needed.

Bonus points:

• You’re someone who loves or studied public transport and understands the space, jargon, challenges (i.e. NUMTOTs welcome!)
• Experience in the SaaS B2B or B2G space 

Optibus is proud to be an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws. It is our responsibility at Optibus to provide an inclusive and accessible interview experience for all. We will provide reasonable accommodations for all candidates in need of individualised support during the hiring process.

Interview process:

1. Initial screening with Talent Acquisition 
2. Portfolio assessment with Marketing Team 
3. Initial assessment with Hiring Manager & Marketing Director
4. Panel presentation of home assignment with Head of Communications and Public Relations, Marketing Director and SVP of Marketing. 
5. HR Call & References 
6. Offer