SEO Specialist

The SEO Specialist will lead efforts to improve organic visibility and search rankings for three golf properties. The role focuses on technical SEO, keyword research, content optimization, and data-driven reporting to ensure continuous organic growth.

Key Responsibilities:

• SEO Strategy & Implementation: Conduct audits, implement on-page SEO practices, and suggest technical improvements.

• Keyword Research & Content Optimization: Identify ranking opportunities; optimize web pages and guide content teams for SEO alignment.

• Performance Monitoring & Reporting: Monitor keyword performance, organic traffic, and search visibility; generate monthly reports.

• Website Development Support: Provide SEO structure recommendations and collaborate with developers and designers on site layout and usability

. • Collaboration & Communication: Join weekly marketing calls; maintain ongoing communication during business hours.

• 2-3 years of hands-on SEO experience in hospitality or golf industry industry

• Proficiency in Google Analytics, Search Console, SEMrush or Ahrefs

• Understanding of content optimization and keyword planning

• Familiarity with HTML basics and CMS platforms like WordPress

• Analytical and results-focused mindset

Hard Skills:

• SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs)

• On-page optimization (meta tags, alt text, internal linking)

• Keyword research and content alignment

• Basic HTML and CMS management (WordPress preferred)

• Performance reporting and traffic analysis

• Knowledge of page speed, indexing, and mobile optimization

Soft Skills:

• Analytical thinking and data interpretation

• Strategic problem-solving

• Strong written communication

• Attention to detail and quality control

• Initiative and independence

• Collaborative and open to feedback