Head of Marketing (B2C Growth & Brand) (m/f/d)

We’re looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn’t your typical "Head of" role. You’ll work side by side with our Co-Founder and CMO as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and creators - identifying, testing, and executing the next growth bets.

In this role, you will:

• Lead the evolution of StudySmarter into a truly global consumer lovebrand

• Identify and prioritize the most promising acquisition and brand growth levers, based on data, market trends

• Build and scale user acquisition across Paid (Meta, TikTok, Google, Apple Search Ads), SEO and AI‑assisted workflows, ASO, creators and influencers, content, affiliates and partnerships, campus and community activations

• Closely work together with our product team to drive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROI

• Run a tight experimentation engine: clear hypotheses, rapid landing page builds, creative iteration, and A/B tests with sound measurement

• Project management responsibility to drive cross-functional initiatives from 0 to 1

• Own reporting and decision frameworks for channel performance, attribution, and retention across GA4/Amplitude plus an MMP (AppsFlyer)

• Write copy, brief and build creatives, ship campaigns, then refine based on results

You’re a well-rounded marketer with strong analytical skills and sharp creative instincts. You care about results, move fast, and thrive when given ownership and autonomy.

You have:

• 3–6 years of experience in B2C growth marketing (mobile + web), ideally in fast-growing tech or consumer brands/apps

• A track record of acquiring large volumes of users (millions+) through a mix of performance, organic, and community-led channels

• Experience with social media and community building, from strategy to content to growth

• A highly creative eye for trends, design, and engagement mechanics

• Strong understanding of UA metrics, funnel analytics, and LTV/CAC economics

• Executional knowledge of SEO/AIO, influencer/creator campaigns, affiliate/partnerships content strategy, and copywriting, growth hacking

• A deep interest in brand and design, you know what good looks like and how to do it again

• Project management skills to own complex, multi-channel initiatives from idea to execution

• Fluency in German and English

• Work directly with the founders on some of the most strategic, high-impact topics

• Total ownership and speed - we enable you to get things done

• A truly flexible, fun, trust-based culture with the smartest minds to work with

• Millions of active users, real data, and a product that genuinely helps people

• Your work will be seen, measured, and celebrated - and you'll directly shape the future of one of Europe's top edtech companies

• Be part of a purpose-driven company that values creativity, ownership, and velocity

How we hire:

Simple and fast: intro call, case or portfolio discussion with the team, conversation with the CMO/co‑founder, references. We aim to make decisions quickly.